Changing hair color follows the fashion and the process follows the developments in treatments. Hair dyeing and bleaching are the most popular procedures at professional hair salons. However, these processes damage the structure of the hair fiber, leaving a dry or brittle appearance. A new and exclusive technology brings the possibility to promote maximum brightness and protection for bleached and dyed hair. GoBlond, developed by Chemyunion, is composed of silk proteins, interlaced by a netwo...